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Sounds For The Lost Generation

Swedish alternative rockers Bring The Hoax release new single »Lighthouse« taken from their upcoming album »Single Coil Candy«

Stockholm, Sweden based alternative rockers Bring The Hoax have released the new single »Lighthouse« taken from their upcoming album, »Single Coil Candy«, out on May 12th, 2023 via Lövely Records.

Tracklist:
01. Los Angeles
02. Jonestown
03. Lighthouse
04. 1993
05. Final Day
06. Once
07. Every Kind Of Light
08. Burn The Sky
09. Singles
10. Down Below

Courtesy of C Squared Music:

Swedish alternative rock outfit Bring The Hoax have just released »Lighthouse«; the second single from their debut studio album »Single Coil Candy«. A warm and fuzz-driven track, »Lighthouse« offers huge, melancholic, yet beautiful soundscapes shaped by melodic guitars, emotional lyrics, and bittersweet melodies. With influences from the bands such as Sonic Youth, Dinosaur Jr, Built To Spill and The Smashing Pumpkins, the Stockholm based four-piece blends the best of the ’90s with their own fresh sound.

The band comments: “We wrote »Lighthouse« to never forget that even in the darkest and the most hopeless of times, there is always someone who wants to listen, help, and be there for you.”

The song came about after a prolonged process with a close friend of the band who had gotten stuck in a relationship that left the person completely controlled by codependency abuse.

“Most people can probably relate to the feeling of wanting to leave something, but don’t do it because they constantly hope it will get better again, even though they know deep down it never will.” – Karl Nordahl

“We hope this song can bring comfort to those who need it and strength to others to be their own lighthouse for someone else.” – Hasse Karlsson

»Lighthouse« is out now on all streaming services. Bring The Hoax’s debut album Single Coil Candy will be released on the 12th of May, 2023 by Lövely Records on all streaming platforms and on pink vinyl.

Listen here: orcd.co/bringthehoax-lighthouse

Pre-order »Single Coil Candy« on vinyl:
bringthehoax.bandcamp.com
freighttrain.se

About Bring The Hoax:

The four-piece Bring the Hoax infuses its indie rock songs with strong fuzzy guitars and delicately sweet melodies. The songs are held together by an unapologetic force that hardly leaves anyone untouched. It’s clear that the band members take their influences from the finishing decades of the 20th century. You can hear hints of Sonic Youth, Dinosaur Jr, Built To Spill and The Smashing Pumpkins to name some.

Bring The Hoax is a rowdy, but yet polished and pleasant companion in the world of indie rock.

Gritty dynamics are key in the songs of Bring the Hoax. The balance of dirty and beautiful guitar tones can be heard in pretty much every song they ever written. There is a powerful struggle between a controlled calm and a chaotic eruption with piles of distortion and fuzz.

The lyrics are poetic and tell suggestive tales about politics, relationships and the everyday struggle that is life.

“Ever since we were kids we have adored a sweet and catchy melody wrapped in a big fuzzy blanket of guitar distortion.” – Hasse Karlsson

Karl Nordahl and Hasse Karlsson both grew up in Viksjö, north of Stockholm, Sweden, and were probably destined to become friends since they both were equally unable to resist the mesmerizing pull of the massive soundscapes coming out from the punk- and indie-era of the 90s.

When they many years later had their apartments just shy of a 100 meters apart, it was time to start making music together.

The first light the band name Bring the Hoax saw was of the fluorescent kind in a dark hotel room without windows, in the basement of a cheap bed and breakfast in Rhodos, Greece, in 2010.

They asked Mark Petterson (My God Damn Territory, Washing Machina) – who Hasse had played with in a couple of bands and projects earlier – to join them on bass. A bunch of drummers later Mark took the seat himself behind the drums when Sara Engström (Washing Machina, Dag och Natt, Tam Tapir) was able to join on bass.

In 2022, the bands first releases on Lövely Records saw the light of day. Two singles and an EP were released. The singles »Los Angeles« and »Jonestown« received praise on an international level.

Bring The Hoax are:
Hasse Karlsson – Guitars and Vocals
Karl Nordahl – Guitar and Vocals
Sara Engström – Bass
Mark Pettersson – Drums

Bojan Bidovc // music enthusiast, promoter, misanthrop and sometimes a journalist as well

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