North Carolina’s sludge/doom metal band Doomsday Profit wades into Southern melancholy on »The South Will Sink«!
Durham, North Carolina based sludge/doom metal band Doomsday Profit presents new single »Spirits« taken from their upcoming self-titled album, which will be released independently on September 19th, 2025.
Stream »The South Will Sink« on Bandcamp, Spotify and other digital platforms!
Durham, N.C., June 18, 2025 – Durham, N.C.-based doom/sludge metal band Doomsday Profit is proud to announce the release of their latest single, »The South Will Sink«. Mixing their usual vitriol with a more complicated range of emotions, propelled by elegantly melancholy guitar leads, the song offers a nuanced take on “Southern” sludge, evoking bands like Crowbar, Thou, or Corrosion Of Conformity.
Thematically, the song imagines a South lost to a rising ocean, viciously celebrating the cleansing floods that might finally wash away the region’s lingering history of racial violence and white supremacy, while also leaving room to mourn the loss of the land and the culture born out of it.
Regarding the song, frontman Bryan Reed offers the following: “Here’s to the coldest summer of the rest of our lives!”
I’ve introduced »The South Will Sink« with that same quip dozens of times while sweat pours into my eyes on stage. And, yeah, the song’s about climate change and sea-level rise. It’s also about burying the white-washed stories of Confederate “glory” and the “Lost Cause” myth, and all the lingering effects of our rancid past that hang in the air like a bad smell that won’t go away.
Photo by @epic_sessions
But truth be told, I love being from North Carolina. I love biscuits and barbecue (pulled pork, with vinegar-based sauce, to be clear) and Cheerwine. I love that our musical history includes icons from the worlds of jazz, blues, rock ‘n’ roll, folk, metal, and punk. I love the mountains and the Outer Banks. I love that our state’s history includes major Civil Rights sit-ins and our local lore embraces everything from Blackbeard to Bigfoot. There’s a lot I’ll miss when the ocean swallows us up.
And that’s really what »The South Will Sink« is about: that bittersweet and complicated tension of welcoming the cleansing flood that will drown all the monuments to hate, but also mourning for what will be washed away with it. I hear that mix of emotions in the melodies Kevin wrote for the song and the dynamic shifts it carries from righteous rage to a sort of melancholic resignation in the bridge.
That’s what it means to me, anyway. I hope you enjoy the song, and find something in it that speaks to you. And maybe have a nice cold glass of sweet tea. It’s hotter’n a two dollar pistol out there, and only getting hotter!
Promoting the release of their recent singles, including »The South Will Sink«, and in advance of the band’s official album release in September, Doomsday Profit has announced a handful of regional dates, including a three-day run in July with Bronco (ex-Toke; Magnetic Eye Records) and stops at Asheville Doomed & Stoned Fest and Tampa Doom & Gloom Fest II. All dates listed below.
July 11 – Charlotte, NC – Snug Harbor (with Bronco, Cosmic Reaper)
July 12 – Asheville, NC – Sly Grog Lounge (Asheville Doomed & Stoned Fest)
July 13 – Chapel Hill, NC – Local 506 (with Bronco, Üga Büga, Greenhead)
Nov. 2 – Tampa, FL – Deviant Libation (Tampa Doom & Gloom Fest II)
About Doomsday Profit:
There’s no time to waste. At least that’s how Doomsday Profit seems to be operating. After making their debut with the gritty stoner-sludge of 2021’s »In Idle Orbit«, the Durham, N.C.-based band issued 2024’s psych-leaning split with Virginia-based Smoke, and has kept the momentum going ever since. With their forthcoming self-titled album, Doomsday Profit now has embedded an even wider array of influences into their acerbic, dystopian sludge. Particles of monolithic doom, grisly death ‘n’ roll grooves, driving punk rock and scathing black metal all flash in the band’s raw self-titled LP.
As ever, Doomsday Profit has a finger pointed squarely at the powers that be, but they’ve also learned to turn their ire inward, and balance their vitriol with melancholic nuance. This broader approach has turned their already dynamic performances into a must-see, with a live resume that includes Hopscotch Music Festival and Seismic Summer, as well as supporting slots with established acts like Thou, The Obsessed, Black Tusk, REZN, Year of the Cobra, and Restless Spirit.
On this recording, Doomsday Profit is: Bryan Reed (rhythm guitar/vocals), Kevin See (lead guitar/vocals), Ryan Sweeney (bass/vocals), and David Ruiz (drums).
Bojan Bidovc // music enthusiast, promoter, misanthrop and sometimes a journalist as well